Sartory Billard was founded in 2015 with a simple idea – design and create timepieces that capture and express the unique history and personality of each timepiece owner. Clients can personalize each and every watch created, an experience typically only limited to high-end watchmaking.

A former industrial designer, Armand Billard began his adventure in watchmaking in 2015 when he started the company as a personal project. The SARTORY BILLARD “SB04/04s” timepiece reflects Armand’s vision and passion for watchmaking. Inside every SB04 is the self-winding La Joux-Perret G100 caliber, and there are seven different color options to choose from for the dial, including blue, burgundy, and honey gold. From different textures, shapes, and materials, clients can flex their creativity with an unlimited amount of possibilities.