Itay Noy is an Israeli independent watchmaker, one of a few dozen throughout the world. Since the dawn of the new millennium, he has dedicated himself to the meticulous creation of limited-edition timepieces, all handcrafted within the intimate confines of his independent studio located in the heart of Old Jaffa. Every year, he meticulously assembles approximately 120 custom watches.

What truly sets Itay apart isn’t just his dedication to craftsmanship; it’s his thought-provoking approach to design. Each of Noy’s timepieces is more than just a watch; it’s a canvas for philosophical exploration, a catalyst for pondering the intricate nature of time itself.

In an era where mass production reigns, Itay Noy stands as a testament to the enduring allure of artisanal craftsmanship and the power of design to spark profound contemplation. His exceptional creations have earned him international acclaim, securing their place in prestigious museum collections worldwide.