Beaubleu’s visionary leader, Nicolas Ducoudert-Pham, renowned for his expertise in automotive and luxury product design, has woven storytelling and material mastery into the brand’s DNA.

Started in 2017, Beaubleu is a Parisian watchmaking Maison that breaks free from the codes of classic watchmaking by bringing a second vision to watch design. .Beaubleu’s circular-hand watches were derived from two reflections: time and experience. Time is a material with which we interact, it all depends on how we perceive it. We can speed up time by moving, or slow it down by focusing on minutes; time is ours. From this reflection, the watch is not a simple tool but a real object of desire, where each one is free to interpret it.