Azimuth is the first independent watchmaker founded in Singapore in 2003 by Alvin Lye and Christopher Long in 2003. Now based in Neuchatel, Azimuth is recognised as a Swiss watchmaker with an unconventional and avant-garde boundary-pushing approach to watch design, often creating timepieces that resemble mechanical toys more than traditional wristwatches.  

For 2023, Azimuth celebrates 20 Years of Avant-Garde Watchmaking with a Mr. Roboto Sapphire Limited Edition Timepiece, a 20- piece limited-edition masterpiece is a highly complex watch case cut out from sapphire crystal, fusing mechanical artistry and contemporary aesthetics.