A New ERA : Fashion RUNWAY SHOW
GUESS and Marciano, marking a pivotal milestone in fashion synergy, will roll out the red carpet for fashion-forward trendsetters who want to express their individuality at UltraLuxe.
The runway show on 14 Oct will present a new era of sartorial style statement featuring the brand’s iconic styles of denims and prints in suits, body conscious dresses and well-cut coordinate sets, designed to captivate and evoke passion.
With a legacy defined by daring designs and timeless elegance, GUESS appeals to fashionistas and aficionados who appreciate quality and luxury in everyday style.
Please reach out to florence.ang@theadvocators.co if you would like to be on the waiting list for our event.
Dress Code: Be Glamorous
Date: | October 14th, 2023 (Saturday) |
Time: | 8.00pm |
Venue: | Tent @ Ngee Ann City Civic Plaza, Orchad Road |
We wanted to capture a day in the life of Georgina, going behind the veil to catch a glimpse into this superstar’s life of glamour.”
Spanish Argentine model, influencer, and TV star, Georgina Rodríguez is the face of the FW/23 GUESS and Marciano worldwide advertising campaign.
Directed by Paul Marciano, Chief Creative Officer for GUESS?, Inc., this new Fall’23 campaign was shot through the lens of Italian photographer and Forbes 30 under 30 nominee for Art and Culture, Nima Benati. The campaign was shot in the historic 19th Century Santo Mauro Hotel in Madrid, against the backdrop of the hotel’s luxurious private gardens and regal hotel rooms,
Strong, sensual & empowered
Expressing the spirit of the new season’s collection in her own unique way, Georgina personifies the brands’ lush new textures and glamorous silhouettes.
The collection features an array of empowered suits, hourglass dresses, knitwear, and coordinated sets in glossy and velvety textures and figure-flattering cuts.
Since its inception in 1981, GUESS has continuously captured the essence of youthful energy, adventure, and a sense of daring through its innovative designs and trendsetting approach.
#LoveGuess - FOUR REMARKABLE DECADES
In 1981, the Marciano brothers, originally from the South of France, made Los Angeles their home after falling in love with the city. Inspired by a billboard slogan they saw daily, they named their brand “GUESS.”
Their breakthrough product, the Marilyn Jean, a slim-fitting, stonewashed ankle jean, defied American market norms. Bloomingdale’s ordered 24 pairs, which sold out within hours. GUESS quickly gained recognition, making its way into major department stores and reclaiming denim as a fashionable item with innovative cuts and washes.
The GUESS brand, which has been consistent over the years, invites people to dream with its iconic and timeless advertising campaigns that are renowned for sexy imagery in black and white.
GUESS’s advertising campaigns, led by Paul Marciano, has captured classic Hollywood allure while featuring contemporary and provocative “Guess Girls.”
From Estelle Lefebure to Claudia Schiffer and Naomi Campbell, these models became iconic figures. Renowned photographers like Ellen Von Unwerth and Herb Ritts contributed to the instantly recognizable GUESS style—seductive individuals against inspiring backgrounds, leaving viewers to create their own narratives. Notably, GUESS challenged beauty standards by featuring curvier models, setting a new standard in fashion advertising.
Today, GUESS continues to blend French elegance with American iconography, maintaining its distinctive style and captivating audiences worldwide. The Marciano brothers’ vision and daring designs have left an indelible mark on the fashion industry, making GUESS a celebrated and influential brand.
The Marcianos have instilled the feeling of family into the culture of their company. They have
brought together fascinatingly diverse people and companies to create a kinship whose passion
for creativity has shaped the GUESS brand into what it is today.
A GUESS woman is a trendsetter with a definite sense of her own style who finds inspiration everywhere.
Marciano by GUESS is a luxury fashion brand that embodies high-end style with a sophisticated and glamorous take on contemporary fashion. The Marciano brand offers a fashion-forward collection designed for trend-setting women and men.
