GUESS Campaign launch for Asia at UltraLuxe 2023 embodies strength and femininity
SINGAPORE, September 27, 2023 — GUESS and Marciano, marking a pivotal milestone in fashion synergy, will roll out the red carpet for fashion-forward trendsetters who want to express their individuality at UltraLuxe, the world’s first niche luxury festival.
Launched in 1981, GUESS continues to captivate the global fashion sphere with its timeless allure. Marciano by GUESS appeals to the luxury segment of savvy fashionistas who are on the edge of the fashion forefront.
GUESS and Marciano by GUESS’ runway show at UltraLuxe will present a new era of sartorial style statement featuring the brand’s iconic styles of denims and prints in suits, body conscious dresses and well-cut coordinate sets, designed to captivate and evoke passion. With a legacy defined by daring designs and timeless elegance, GUESS appeals to fashionistas and aficionados who appreciate quality and luxury in everyday style.
Spanish Argentine model, influencer, and TV star, Georgina Rodríguez is the face of the FW/23 GUESS and Marciano worldwide advertising campaign.
The brand’s famous 1981 denim fitted jeans for women with curves made history and created a proposition that no other brand can replace.
Angela Loh, UltraLuxe Founder and Festival Director said, “The sensational GUESS campaigns have had transformative impact on fashion history, propelling then everyday women, Anna Nicole Smith and Claudia Schieffer into superstardom. This triggered the movement for women to value their own beauty, celebrate their curves and discover their potential to be more.
This year, we are honoured to celebrate GUESS, the global fashion icon. Beyond captivating a generation, GUESS sparked a style revolution, empowering women to embrace confidence and positivity. Their legacy’s a testament to visionary fashion’s lasting influence, inspiring industry innovation, diversity, and empowerment.”
“As we invite others to be part of our UltraLuxe niche luxury movement, championing passion, purpose, and perfection, we sometimes find ourselves on a nostalgic journey down memory lane, exploring the iconic, the unforgettable, and the transformational moments in style history. GUESS stands out as a true trailblazer of its time, reshaping conventional women’s workwear into coveted fashion statements,” elaborated Loh.
GUESS A New Era will unfold at UltraLuxe with a red carpet fashion show, to revive the spirit of real people, real glamour, celebrate women of all shapes, and showcase a new luxe expression that goes behind the iconic prints that Marciano by Guess is reputed for.
The exclusive UltraLuxe collaboration pays homage to GUESS’ enduring legacy and its influence on the evolution of haute couture. UltraLuxe will release limited “invitation only” tickets to the GUESS runway show at 7pm on the 14 October 2023. For more information on the show, visit www.ultraluxe.io/GUESS.
About GUESS?, Inc.
Established in 1981, GUESS began as a jeans company and has since successfully grown into a global lifestyle brand. GUESS?, Inc. designs, markets, distributes and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, eyewear, footwear and other related consumer products. GUESS? products are distributed through branded GUESS? stores as well as better department and specialty stores around the world.
As of April 29, 2023, the company directly operated 1,043 retail stores in the Americas, Europe and Asia. The company’s partners and distributors operated 545 additional retail stores worldwide. As of April 29, 2023, the company and its partners and distributors operated in approximately 100 countries worldwide. www.GUESS.com.
Marciano, the first brand extension from GUESS?, Inc., follows suit in true GUESS style with apparel and accessories that are on the edge of the fashion forefront. The Marciano brand offers a fashion-forward collection designed for trend-setting women and men. Marciano designs, markets and distributes full collections of women’s apparel as well as accessories.
List of stores carrying apparels:
- Paragon, #02-01 (Guess & Marciano by Guess) 290 Orchard Road Singapore 238859
- Ngee Ann City, #B1-49 (Guess only) 391A Orchard Road Singapore 238873.
- Marina Bay Sands, #B2-112 (Guess & Marciano by Guess) 2 Bayfront Avenue, Singapore 018972
UltraLuxe (13-22 October 2023) casts the spotlight on niche luxury from around the world as a pioneering lifestyle social festival offering guests from around the world curated exhibitions, red carpet events and networking tête-à-tête. The festival is expected to draw over 8,000 discerning shoppers, predominantly High Net Worth Individuals (HNWIs) who are seeking well-crafted designs that reflect their individuality. With a focus on jewellery, timepieces and living style, UltraLuxe offers an unparalleled opportunity to discover one-of-a-kind creations that are not available in boutiques and guests can meet with sought-after independent designers, watchmakers and style icons all in one place without flying all over the globe for this privilege.
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