Max Noah’s goal is to preserve the rich cultural heritage of traditional craftsmanship and translate it into the modern era. This was the main driver behind the establishment of the eponymous Atelier, which was founded independently in 2019.

Through the seamless integration of state-of-the-art technology, paired with the time-honoured techniques of traditional craftsmanship, the atelier is pushing the boundaries of creativity and safeguarding the essence of craftsmanship culture in the modern world. In doing so, it creates exceptional pieces that stand the test of time.