Excellence has and shall always be Umrao’s unwavering goal.
In 2017, Anuj Shah established his own jewellery brand in Jaipur, Umrao Jewels, following in the footsteps of his grandfather, Umrao Mal Shah, one of the world’s most reputed and respected jewelers of his time.
Umrao Jewels is synonymous with the foundation of the city of Jaipur and Anuj has earned a reputation as “India’s new contemporary designer” with his avant-garde sensibilites to creating timeless pieces.
Drawing inspiration from diverse sources such as the Art Deco era and classic movies, Anuj creates jewelry that resonates with the aesthetics of today’s women. The allure of movie stars, such as Marilyn Monroe and Charlie Chaplin, has sparked the design of various creations too, like pendant earrings made with engraved rock crystal and bell earrings adorned with opal beads, diamonds, and emeralds
Anuj seamlessly blends the charm of the past with the demands of the modern world. Through their stylistic and conceptual diversity creations, Umrao Jewels has earned an impressive standing in the industry for their exceptional gemstones, attracting buyers from around the world and earning praise from renowned designers and brands
Heirlooms and Diamonds
Anuj’s vision extends beyond creating visually stunning jewelry. He emphasizes the importance of design balance and the symbolic significance of natural diamonds, which represent a connection to the past and ability to be cherished as family heirlooms for generations to come.
Furthermore, Anuj aims to honor the legacy of his family’s business while carving his own unique path in the world of jewelry design through quality workmanship. As the torchbearer of his esteemed lineage, he will continuously explore and push boundaries with diverse styles, gemstones, and materials to create jewelry that resonates with a global audience.